We were commissioned by DCCC to promote and encourage donations to the club’s First Class Futures initiative, which is designed to raise £150,000 to develop a nursery training ground on land close to the Emirates Durham International Cricket Ground.
We have formed an editorial partnership with The Northern Echo that has seen the paper become an official partner of First Class Futures. The paper has covered the initiative with front-page stories to launch the piece and regular pieces since. There is a commitment to carry at least one monthly column and story every month. As well as working with the Echo to develop an editorial campaign aimed at the public, we have commissioned and project managed the production of a crowd funding video that is currently being used to drive donations. We also engaged with County Durham Community Foundation, and through a partnership with them, we have a commitment from the business community to donate £100,000 to enable the project to get off the ground.