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The month in social media: June 2018

Welcome to our first ever ‘monthly social media roundup,’ bringing you all of the latest news and views from the ever-changing world of social media.

Going live every month, we’ll keep you updated with all of the latest goings on to ensure your business never misses a trick.

This week we look at Instagram’s new TV app, Facebook’s ‘keyword mute button’ and more!

 

Facebook to introduce ‘keyword mute’ button

Ever read a spoiler online before you’ve watched the last episode of the season? Or maybe you waited years for a movie sequel only to have your favorite blogger reveal the ending? We’ve all been there.

However, in a bid to prevent future heartache, Facebook is trailing a new addition to its suite which will help eradicate the problem for good. Introducing: Keyword Snooze.

Located in a post’s upper right-hand menu in News Feed, the feature gives people the option to temporarily hide posts by keywords, which are pulled directly from text in that post.

If you choose to “snooze” a keyword, you won’t see posts in your News Feed containing that exact word or phrase from any person, Page or Group for 30 days. In other words, fewer spoilers.

 

Instagram launches IGTV and reaches the billion user mark

Already one of the world’s most popular social media platforms, Instagram has now cemented its place as part of the elite group after reaching the one billion user mark.

The company made the announcement at an event in San Francisco earlier this week and also announced the launch of its new digital TV platform, IGTV.

IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit.

While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.

So, how does this differ from Instagram? Well, IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical.

Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long, meaning it can give businesses an extra way to promote their products/services.

 

YouTube to launch ‘Premiere’

The Google-owned video-sharing website has announced plans to launch a new platform aimed at providing brands with a live platform to launch new products and services.

Livestreams have brought the YouTube community together during some of the world’s biggest music, science, and gaming events and it is now hoping for Premiere to have a similar impact on the business world.

With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, Youtube will automatically create a public landing page to build anticipation and hype up new content.

When fans show up to watch the premiere, they’ll then be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is in one theater together watching their latest upload.

 

Facebook to help people monitor their usage

Facebook is looking to introduce a new tool which will help users monitor how long they spend on the world’s most popular social media platform.

The news was first tweeted by developer and tipster Jane Manchun Wong, who recently posted a link to her Twitter feed detailing Facebook’s upcoming time management program.

She tweeted the following image:

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Unilever vows to fight influencer fraud

Unilever CMO, Keith Weed, this week announced that the company is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences for consumers; and improve brands’ ability to measure impact.

The scale and scope of influencer marketing has grown at a rapid pace over recent years and holds increasing importance in the marketing mix as a way for brands to reach consumers given influencers’ deep and direct connections with their audiences.

However, the rising popularity of influencer marketing has also brought with it a wave of fake influencers, looking to cash in on the trend and kid marketing departments across the globe. Marketers currently have limited visibility to accurately measure influencer programming and track authentic engagement, meaning there is no quick fix.

With hit in mind, Unilever, one of the world’s highest spending advertisers, is helping tackle influencer marketing fraud. As the influencer marketing space continues to grow, Unilever is set to work directly with social media platforms in a bid to lobby for increased visibility and transparency.

 

Bryce
bryce@wearecreo.co.uk