If there’s one thing PR practitioners have been blessed with this year, it’s a plethora of high profile events to help tie in with our campaigns.
As well as the Winter Olympics in February, we’ve also had some key political elections and have the World Cup coming up in Russia this summer.
However, last weekend proved to be one of the best in recent times for British brands. The wedding of Prince Harry and Megan Markle captured the hearts of people from across the globe and was one of the most viewed broadcasts of the year so far.
The royal wedding has a special ability to create a sense of connection through shared experience and events like this are a great way for brands to engage with existing and potential customers and increase their activity across social media.
Here are our top five brand tweets from across the weekend…
Irn Bru – Nothing beats a ginger!
The Scottish drinks brand used the wedding to promote their favourite soft drink in typical AG Barr style with a humorous joke.
— IRN-BRU (@irnbru) May 19, 2018
Madame Tussauds – Free entry for people named Harry or Megan
The museum had spent the last couple of weeks promoting their new waxwork of the couple, appearing on news broadcasts across the globe. They then used social media to capitalise on this and try to increase footfall to their London museum which houses the waxworks…
Calling all royalty! To celebrate the #RoyalWedding we’re giving anyone with the name Harry or Meghan free entry to #MadameTussaudsLondon! Just show us your I.D on the day of the wedding and you can join the celebrations! 💒 T&C’s here: https://t.co/4NiAcQD9Ap #Comp pic.twitter.com/VBLctafQQN
— Madame Tussauds (@MadameTussauds) May 18, 2018
Paddy Power – Royal wedding specials
They’re always there, aren’t they? Paddy Power never miss a trick when it comes to world affairs and high profile engagements and they were one of the quickest to jump on the royal wedding hype this year.
— Paddy Power (@paddypower) May 19, 2018
Asda – Royal gin
The UK is undergoing somewhat of a ‘ginaissance’ at the minute with sales across the UK topping the £1bn mark last year. Asda decided to use the wedding to jump on the soaring demand and increase sales.
Fancy a delicious #royalwedding tipple? Raise your glass to the happy couple with our Royal Fizz cocktail, inspired by the flavours of their delicious wedding cake: https://t.co/4kXqtO0XqF #goodliving 🥂🇬🇧💍 pic.twitter.com/TggEfEzh0s
— Asda (@asda) May 19, 2018
The Entertainer – Princess competition
The high street toy retailer launched a competition for customers to win Disney princess toys in a bid to jump on the bandwagon. Not only did it help raise brand awareness but it also allowed them to capture the data of potential customers, a shrewd move.
So nice of the Royals to pop in today!
👑 WIN a LEGO Disney Princess prize, worth over £70! 👸
👉 Simply: RT and enter your email address here: https://t.co/8UHETOaAuF
Competition ends: Tue 22 May 2018 pic.twitter.com/tKu0j51PrC
— The Entertainer (@EntertainerToys) May 18, 2018
These are just five of our favourites from across the weekend. Were there any others that caught your eye? If so, tweet us at @WeAreCreo and we’ll share the best examples!