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Five top brand tweets from the Royal Wedding

If there’s one thing PR practitioners have been blessed with this year, it’s a plethora of high profile events to help tie in with our campaigns.

As well as the Winter Olympics in February, we’ve also had some key political elections and have the World Cup coming up in Russia this summer.

However, last weekend proved to be one of the best in recent times for British brands. The wedding of Prince Harry and Megan Markle captured the hearts of people from across the globe and was one of the most viewed broadcasts of the year so far.

The royal wedding has a special ability to create a sense of connection through shared experience and events like this are a great way for brands to engage with existing and potential customers and increase their activity across social media.

Here are our top five brand tweets from across the weekend…

 

Irn Bru – Nothing beats a ginger!

The Scottish drinks brand used the wedding to promote their favourite soft drink in typical AG Barr style with a humorous joke.

 

 

Madame Tussauds – Free entry for people named Harry or Megan

The museum had spent the last couple of weeks promoting their new waxwork of the couple, appearing on news broadcasts across the globe. They then used social media to capitalise on this and try to increase footfall to their London museum which houses the waxworks…

 

 

Paddy Power – Royal wedding specials

They’re always there, aren’t they? Paddy Power never miss a trick when it comes to world affairs and high profile engagements and they were one of the quickest to jump on the royal wedding hype this year.

 

 

Asda – Royal gin

The UK is undergoing somewhat of a ‘ginaissance’ at the minute with sales across the UK topping the £1bn mark last year. Asda decided to use the wedding to jump on the soaring demand and increase sales.

 

 

The Entertainer – Princess competition

The high street toy retailer launched a competition for customers to win Disney princess toys in a bid to jump on the bandwagon. Not only did it help raise brand awareness but it also allowed them to capture the data of potential customers, a shrewd move.

 

 

These are just five of our favourites from across the weekend. Were there any others that caught your eye? If so, tweet us at @WeAreCreo and we’ll share the best examples!

Bryce
bryce@wearecreo.co.uk